Posts Tagged ‘Maple Leaf Sports and Entertainment’

Raptors unveil … a new way to make money for MLSE

September 26, 2008

Unlike some others in the hoops’ blogosphere …


Black is the new Red: Raptors unveil new third jersey
Olympic medalists Chris Bosh and Jose Calderon unveiled the Raptor’s alternate road uniform Thursday at Air Canada Centre in front of fans, guests and some guy named Matt Devlin. They look pretty slick.


for this corner, keeping this franchise solidly IN THE BLACK … majorly in the BLACK, in fact, to the Raptuous Tune of Big-Time profits … is all it’s been about for the Dinos, since the shift in ownership, several years ago, from the original John Bitove/Isiah Thomas group to the all-encompassing conglomerate control of the parent company known as Maple Leaf Sports and Entertainment [MLSE].

In terms of black unis, to these eyes, this style belongs, first and foremost, to the original San Antonio Spurs, then les infants terribles Orlando Magic, and best of all to the 6-time World Champions, Chicago Bulls, of a different completely era.

In today’s game, however … when organizations like the Lakers and the Pistons and the Celtics [etc.] – historically talented and championship-worthy NBA teams – are choosing to keep their focus on things like winning and tradition, this corner takes particular note … in sharp constrast to some other otpp-rich-and-larry-come-lately-wannabee outfits, without a single appearance in an NBA Finals to their credit yet, but a slew of less-than-.500 finishes, and a number of seasons with 1st Round Playoff exits … who seem most intent, not on doing what’s necessary to build a championship calibre NBA team, down-the-road for this franchise … e.g. like acquiring the best available young talent [i.e. Brandon Roy, LaMarcus Aldridge or Rudy Gay, in the 2006 NBA Draft] with considerable upside for their roster … but on making the MOST MOOLA possible, for their ownership group, while distributing an insidious and lethal does of treadmill-status-camoflaging Kool-Aid to their rabid fan base, year after year after year after …  



Black is NOT the new Red for the Toronto Raptors.
Far from it.

BLACK is simply the colour it’s been ‘about’ for this ‘outfit’ since that ownership transfer took place, behind closed doors … only difference is, now it’s also on full public display, merchandising style, for everyone else to see for themselves.